I rig the Helgies with just a regular jig head 1/16th ounce and hook it the same way you hook a twister tail. For the larger Helgies I prefer the 1/16th ounce jig heads with the longer hooks. You can find these at Cabelas.
For the Paddle Stiks I just use a simple texas rig or a plain hook with a spit shot and hook the Paddle Stik right in the nose.
Case Plastics are great, but there are other baits that work well also. I use Tubes, Twisters, and many others. Experiment and have fun.
Crankbaits are also a good choice.